In recent years, streaming platforms have been reshaping the way we consume television content. However, traditional linear TV viewership has faced challenges, especially in the sports domain. Here are some key points:
Streaming Dominance: Streaming platforms now account for 37.7% of total television viewership in the United States, marking the largest share ever recorded1. Linear television (broadcast and cable) has seen a decline, dropping by 12% over the last two years.
Outlook for the Next 3 Years
While predicting the future is always challenging, here are some trends to consider:
Streaming Evolution: Expect continued growth in streaming platforms. Tech companies will likely invest in sports rights, enhancing the digital consumption experience.
Demographics Matter: The younger demographic (18-34) constitutes a significant portion of pickleball players, and this trend may extend to streaming sports content. As they age, their preferences will shape the market.
Pickleball’s Rise: Pickleball, a blend of table tennis, badminton, and tennis, has become America’s fastest-growing sport for the third consecutive year. With 48.3 million players in the US, it’s gaining traction across all age groups2. The sport’s accessibility and social appeal contribute to its popularity.
Pickleball Viewership: Given its upward trajectory, pickleball viewership is likely to increase. As more people discover the game, streaming platforms may even dedicate channels or segments to pickleball events.
In summary, while traditional sports TV faces challenges, streaming platforms and niche sports like pickleball continue to thrive. Keep an eye on tech giants and evolving demographics—they’ll shape the future of sports content consumption.
