The FRANdata white paper on the pickleball industry highlights the sport’s rapid growth, with an 85.7% year-over-year increase in popularity since the pandemic. The industry is shifting towards younger, more affluent demographics, creating opportunities for equipment manufacturers, apparel brands, and facility operators. Indoor pickleball clubs are expanding to meet the demand, with nearly 200 clubs operating across the U.S. Franchising is gaining momentum, with eight brands starting in 2023, and The Picklr leading with 276 units in development. However, real estate challenges and the need for strong financial metrics are significant hurdles for growth.
